The practice of great medicine includes a hefty dose of patient engagement because excellent medical care requires a partnership to achieve the outcome. The patient and/or the caregiver must be active participants in the care plan. Unfortunately, the phrase patient engagement has been hijacked. Many physicians feel as though they must engage their patients just to fulfill arbitrary rules. Don’t look at it this way. Instead, recognize it for the opportunity it is to enhance the business and optimize patient care. Make Patient Engagement Matter Guard against patient engagement activities with no value beyond fulfilling some [...]